AUDIENCE THEORY

In order to find out more about our audience and what they wanted from a film we created a questionnaire and asked some fellow college students to fill them out. We got a very good response and received some useful information.

We began by asking what genre of film each person had most recently watched and bar far this was Comedy. Only two people had most recently watched a Crime Thriller or Noir. We asked how many people actually knew of the genre Film Noir/Neo-Noir and everyone answered yes. However, there was a slight bias because we asked students that were studying in the area we were so they would have most likely all been Media students. Looking back we should have gone for a wider choice of people in order to get a real idea of how many people know about Noir. We also asked people for the most memorable scene they remember from a film. This was quite an important question as it gave us insight into the sort of things that impact on people and they remember for being well done. The answers ranged from films watched during child hood, such as the start of The Lion King, to recent films with impressive special effects, such as in the film Inception when the dimensions collapse into themselves. We learnt from this that there is no simple recipe for what people enjoy seeing, and what they take from a film. Not every film fits every person, which is why we have to decide who our ideal audience is.

Our ideal viewer would be someone into thriller/noir films who would actively decide to go see the film at the cinema. Alternatively, there would be regular cinema-goers who would watch the film if they had to pick one once arriving at the cinema. Our ideal viewer would be either gender, although a male may be more interested in the action side of the film and be less squeamish towards the violence included in the story. Our film would be rated a 15 and our ideal age range would be around 15-25, although this does not exclude other ages from seeing it as they too might enjoy it.

After researching into our audience and reading the answers from our questionnaires we feel we know a lot more about our target audience and how to approach them. Knowing this means we can shape our film opening to their needs and desires in order to make it a success.