GROUP EVALUATION

In what ways does your media product use, develop or challenge forms and conventions of real media products? & Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

How does your media product represent particular social groups?

Representation Prezi

What kind of media institution might distribute your media product and why?

Distribution Xtranormal

Who would be the audience for your media product? & How did you attract/address your audience?

Audience Prezi

What have you learnt about the technologies from the process of constructing this product?

Technologies Xtranormal

INDIVIDUAL EVALUATION

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our film opening was meant to be a contemporary Film Noir, meaning that it had to have some link to the codes and conventions of the genre. It order to achieve this I had to research the genre and some of it’s most well known films, such as ‘Double Indemnity’ 1944, dir. Billy Wilder and ‘The Postman Always Rings Twice’ 1981, dir. Bob Rafelson. From these I learnt about the distorted cinematography, non-linear editing, low-key lighting, heavy use of downbeat jazz music and the certain stock characters that appear in Noir films. These include the femme fatale and the doomed hero who would usually fall for her. The doomed hero would be down in the dumps, would drink too much and smoke too much. His whole outlook on life would usually be very dark, much like the ideology behind Film Noir. The femme fatale was a sexy, sophisticated by completely untrustworthy character who often had a henchman to help her. These characters are present in my group’s film opening, in the form of Eve and Al, as well as Eve’s lover who represents the henchman. Characters in Noir films were seedy, the whole idea was no one could be trusted, even law enforcers. As well as watching Noir films, I looked specifically at openings and analysed them in order to know what makes a good start to a film. I looked at two contemporary Noirs, ‘Se7en’ 1995, dir. David Fincher and ‘Sin City’ 2005, dir. Frank Miller. ‘Se7en’ was especially interesting to look at, as it was such a good introduction. It gives clues as to what will happen and creates a huge enigma, so really grabs the viewer. This is what a good film opening should do, and what my group aimed to make our opening do.

In terms of how we used the forms and conventions of Noir in our opening, I think we developed them slightly especially in our character choices. As I previously stated, there was a femme fatale and beat-down hero. We also had the edition of a lesbian character, which was not present in any of the early Noirs. There has been a lesbian Neo Noir created in 1996. It was called Bound and followed the story of Corky and her lover Violet who planned to steal millions from Violet’s mobster boyfriend. This highlights the contemporary feel of our opening. The lesbian character is the henchman in the film, which was another stock character often present. Our film opening also had a lot of the Noir stylistics due to the lighting and cold feel, in the abandoned house scenes, which was caused by us not correcting the white balance. We were trying to make the whole image look darker whilst on set, and this ended up giving it a bluish hue, which worked really well. The narrative brought about unsurity according to our audience when the opening was screened and the opening shots of the diamond created an enigma of what it had to do with the narrative. This unsurity is something common in Noir films as they like to make the viewer uncomfortable and keep them on the edge of their seat. I feel our opening had elements of this and we included quite a lot of the conventions found in many Noirs, both old and new.

How does your media product represent particular social groups?

There is quite a large representation in our opening, we have both men and women and also represent both sexualities. It was not originally scripted that the femme fatale’s henchman/lover would be a woman, but on the day of filming we were a man short and could only get hold of a woman to step in for us. We dressed her in a very ambiguous way, all in black with huge boots and her hood up whilst smoking. This created a very butch look, which contrasted with the femme fatale’s sexy feminine style. The femme fatale also has bright blue hair, and whilst many people dye their hair not many go for such a striking colour. She represents the alternative section of the public that like to make a statement, and I think this really matched with her character in the film. The only man in the opening is Al, the fall guy, who is represented as quite weak and has clearly been played by the femme fatale. This could mean that the film is less appealing to men, but it would be impossible for the story to work if both the characters were equally as strong. In modern cinema the lead character is often a male and is usually portrayed as more significant that the women in the film. It might make a nice break for cinema goers to see a male character from a completely different prospective, especially female cinema goers as they probably feel a little misrepresented by certain blockbuster films.

What kind of media institution might distribute your media product and why?

Our film would by no means be distributed as a big budget blockbuster, it would be shown as a low budget British indie film. For this reason we could look into getting help from the British Film Institute who have recently taken over the duties previously handled by the UK Film Council. The BFI also have links to many film festivals including the BFI London Lesbian & Gay Film Festival, which is somewhere that our film could be screened. The BFI help with distribution costs and would be able to help us find a good distributor who matches our film. One of the Neo Noirs I looked at in my research was ‘Brick’ 2005, dir. Rian Johnson, which was distributed by Optimum Releasing. They have also distributed small budget films such as ‘This Is England’ 2006, dir. Shane Meadows, and more recently ‘Submarine’ 2011, dir. Richard Ayoade. These films are all quite gritty and all three films focus on the lives of young people. Our film would fit right in with these titles, so a company like Optimum Releasing would be good to work with. In terms of television, our film would be likely to be shown on channels such as Film Four as they focus a lot on British films and have a hand in creating a lot of small budget films. The film would likely to be shown in the evening as it contains violence so wouldn’t be suitable for young children. Also, a channel such as BBC3 that caters to young adults might be interested in showing it as our film opening was made for young adults.

Who would be the audience for your media product?

In order to create the best product for our audience we had to first decide who they were. In terms of demographics, our ideal audience member would be aged 15-25, possibly older due to the age of our actors. For this reason we would aim for a 15 classification from the British Board of Film Classification. The BBFC are an independent body that classify video works, this includes films, TV programs and video games. According to their classification, a 15 rated film with drugs present “as a whole must not promote or encourage drug misuse” although drug use can be shown. Our opening includes one character spiking the others drink, but there is no endorsement of drugs, meaning our film would be fine on this count. On violence the BBFC official guidelines say “Violence may be strong but should not dwell on the infliction of pain or injury”. Our film contains violence, but it is not actually hugely shown on screen, more implied when we see one character tied up with blood on his face and hands. For these reasons I think a 15 rating would be right for our film and if submitted to the BBFC they would be likely to classify it so.

There is more to an audience that just their age however, there is also the issue of socio economics meaning what class our audience comes from. Class is not hugely represented in our opening, but none of our actors were upper class so it is likely that our audience would be working class and middle class. In terms of gender, I previously stated that both women and female were represented but in some ways they were both represented badly. One female character is represented as cruel and deceitful whilst the male character seems weak. This means the gender representation is quite equal, however due to the lesbian storyline I think females would be more interested in the film. They might also like to see a woman empowered over men. Also, due to the lesbian story line our typical audience member might be a lesbian, or gay, or just in support of gay rights. This is not a film aimed at closed-minded people, and I think that comes across in our narrative. I think that our typical audience member doesn’t necessarily have to be a huge Film Noir fan, this could be the film that introduces them to genre as it has contemporary elements that might appeal. I would hope our audience would be an active audience that would interact with the product and ask questions about things, instead of just passively accepting anything that came out of the screen at them. I think it would be a shame if our product was just fully accepted and then forgotten about, and in some cases opposition often makes it a more appealing product to those who have yet to form an opinion as it means they want to go and see it.

We screened our film opening to our media class in order to get an idea of what our audience thought of it. They were all the target age and were prepared to be active audience members as we asked them for constructive criticism at the end of the screening. Overall, they thought it had a clear narrative and the opening created an enigma, although there could have been more emphasis on the diamond as it was the main factor in the story. They thought felt like an interpretation of a Noir and the stylistics worked well. We asked them who they thought it was aimed at and they said 15+ which is exactly what we were going for. Our feedback was quite positive, although there were problems pointed out, so on the whole I feel we identified our audience and their needs well.

How did you attract/address your audience?

In order to attract our audience we tried to pick characters and actors that were somewhat like them in order for them to be able to relate. Our actors were 18, 19 and 20 years old so were right in the centre of our age range. We used a wide representation meaning lots of different people could be attracted to the film. We also used stock characters from the Noir genre, so anyone who was already familiar with Film Noir could relate to them. We included a femme fatale, downbeat hero and henchman who were all involved in a criminal offence in some way. Our narrative was well thought out and we tried to make it quite exciting in order to keep the viewer entertained. It revolved around the theft of a diamond. Al, the main character and our out of luck hero stole the diamond. The femme fatale, Eve, convinced him to steal it for her, as she wanted it for her own gain. Little does Al know that whilst she is confessing her love to him and promising they’ll remain together forever, she is actually in a relationship with her long-term female lover and has no real interest in Al beyond his ability to get the diamond. This storyline is quite a typical Noir story, as we planned it to be.

We also tried to use stylistics in a way that reached out to our audience in order for them to enjoy viewing the opening. Before we even got to the editing process we had already decided our opening was going to be fast paced in order to keep the audience entertained but also to try and lose them somehow to create an enigma. However, whilst filming we underestimated our need for shots so in some of the scenes, especially the bar scene, the pace is a little slower than we had originally planned for. However, when we screened our opening our audience did very much enjoy our flashback transition, which I am very proud of. We took a shot of our main male character, Al, slowly opening and closing his eyes and then got him to look directly at the camera. A second or so before this we began to play the downbeat jazz in the background to give the idea that the scene was changing. This with the additional strong eye contact from Al gave a very powerful transition to the flashback. We thought using a fade or flash would slow the pace down, so just cutting from one shot to another seemed like the better option. The eye contact and music was just a way of making sure the audience knew that we were in a flashback and not the present time. They thought this worked really well and it was clear that we had appealed to them with our use of editing. Our titling techniques was also something that I think really reached out to the audience and in the screening it was something that was mentioned a few times. We had no initial plan in our synopsis for our titles and we assumed we would just add some text to the images in the edit. However, after a brainstorm we thought we needed a way to get the diamond more involved in the opening as it was only seen once. We went into the studio and used one light to film a group member moving the diamond around in the light. This worked really well when we put it all together and I’m really glad we went for this instead of just some plain text and a voiceover. Our audience really liked this too and thought it had a very Noir feel to it. I think our opening was very aesthetically pleasing what with the diamond titles and the colour changes due to white balance and this was the reaction we got from our screening audience.

What have you learnt about the technologies from the process of constructing this product?

Over the course of creating our film opening we have used a lost of technology for different purposes. In the research stages it was used in order to gain information so the internet was vastly important. Specifically I used Google to find related websites, and YouTube in order to find film trailers or clips of scenes. The site blogger.com was also a huge part of this stage and the rest of the stages as this is the site that hosts my blog. Having an online blog at first seemed like a strange way to keep our coursework together, but over time I have realised that it actually allowed me to use a lot more new media resources that just writing an essay on a paper would have. With blogger I can embed videos or music in order to emphasis a point, and ad photographs to better describe what I’m talking about. Having an online blog also makes it much nicer for the reader as looking through pages and pages of text it quite boring. Offline, I also used a large amount of DVDs as I had to analyse a few films in order to really get a feel for what our final product should be like. My access to technology was really helpful in my research as it gave me a wider access, especially with YouTube and the millions of clips uploaded on there. My use of technology continued into the planning stage of our film opening. Our blogs were vitally important here and they were a way of keeping track of what was discussed in lessons. My group and I exchanged phone numbers and communicated through text which meant that even if we were away from class or one of us was ill and missed a lesson we could still have a group discussion over the phone. However, it was in the actually production stages that I think the media we used was most significant. We began by using a Panasonic SD-HD 700 camera with a Velbon Tri-pod in order to film our opening, and a YOGA Super Cardiod Shotgun Microphone to capture the sound. We also used  a 300W Ianiro Light in the bar scene. During the editing process used a lot of computer programs to make sure our opening was just as we wanted it to be. We used Final Cut Pro to edit the shots together but came across a slight issue with the sound. Although we’d used a mic our sound was still a little low when it came to the characters speaking so we decided it would be easier to dub those parts than re-shoot everything. We recorded the speaking parts using Logic Pro and then imported the sound files into Final Cut Pro. This created a much more clear sound, although at times it sounds almost too clear. Our audience at the screening didn’t really pick up on this but one or two of them mentioned that something didn’t feel quite right about it. Once we explained it had been dubbed over they said that made sense. We used Logic Pro to record the voice over too and imported this in the same way. I think the used of voice over worked really well and added an extra Noir touch to the piece. We also used Adobe Soundbooth during the production to convert .mp3 files to .aif files as these were the only audio file type that Final Cut Pro would allow us to attach to the film opening. We used two audio files, both were royalty free and downloaded from websites that offered free music. We downloaded a siren sound effect and a downbeat jazz track that we used as background music for much of the opening. If it wasn’t for Soundbooth we would have not been able to use our first choice for music. For us this technology was vital for out film opening to work as we wanted. We also used the program Motion to create the logos for our production and distribution companies. We edited one of the logos in Photoshop also, in order to get it the colour we wanted so that it matched the text available in Motion. Although we didn’t use these programs as much as they others, they were very important as without the logos our opening would look unfinished and unprofessional.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back at my preliminary exercise I think there has been a vast improvement since then. There were some issues we had in our preliminary exercise in that we chose a bad location, this meant in some shots there wasn’t enough room to get the actor fully in shot. However, in our final opening the locations we chose were so much better. We used two locations, the abandoned house and the bar. There was a lot of contrast between the two as the house was falling apart and very grimy whilst the bar was clean and organised. We used the juxtaposition of the two locations to show the scenes were happening at different times. We also had issues in the preliminary task of having too many shots which made the sequence quite jumpy, as I have already mentioned the final opening almost had too little shots during the bar scene. We seemed to improve a little too much and make the page almost not jumpy enough. We also had ill-timed titles on our preliminary piece. I think the titling worked so much better on our final piece. We had the diamond in the light opening and then at the end of the opening sequence the voice over talks about life being a game of roulette, which leads the film title ‘Roulette’ to fade in. We spend a long time picking the font for this and tried a few before settling on ’1942 Report’. This looked a little like a dirtied up typewriter font which fitted in with the tone of the film a lot more than the text did in our preliminary exercise.

We planned the final opening a lot more thoroughly than the preliminary exercise or the Exchange exercise. The Exchange was the second exercise we did that was based around two characters exchanging an unknown object. This exercise was to help us get more familiar with the camera equipment and learn more about what shots to use. We also had to make sure we kept to the 180 degree line rule as otherwise our whole exercise would look completely wrong. This was a step up from the preliminary, but didn’t need quite as much work and planning as the final piece. We had a certain amount of time to get all the pre-production work done for the final piece and knew if this wasn’t done in time we would seriously damage our filming time. We split the work between the group in order to be sure everyone did their part and got things done on time. I was the Producer so did a lot of the writing such as the script and part of the synopsis and treatment. I also kept hold of all the lose sheets of paper relating to our opening meaning they were always in one place so nothing got lost. Dianne, our Art Director, was in charge of creating the storyboard, which was another vitally important part of the pre-production work, and without we wouldn’t have had any idea what we aiming for. Courtney, the Director, put together the shot lists in accordance with the storyboard. We got all our pre-production work done meaning we had more than enough time to go and film. We also had to sort out locations before being able to film which meant asking permission to use the college restaurant and finding our what props we could borrow from their and what we had to bring from home. I spoke to one of the teachers who work in the restaurant and she gave us a specific time and instructions on how to get in. This meant our time management had to be spot on in order to film there and then go on to our other location where we had to meet another actor. On the day we managed to get everything filmed in the time slots we had originally planned for and I think we worked really well as a team and individually.

In terms of what I learnt during the progression from the first exercise to the final product I think the majority of it was to do with the technology we were using. In our final product we used a memory card with the camera instead of a tape so had to learn how to use a completely different camera. We put it on manual so had to learn how to focus it on the subject and how to make sure everything was exposed correctly. We then had to find out how to import from the memory card into the iMac using a card reader. I think it was quite useful as I now have the choice to use either tape or card since I know how to work with both. I learnt a lot more about Final Cut Pro during the process and now feel very at home using it. I learnt a lot about sound and how to make it sound better with things like Soundbooth and Logic Pro, but also using things like cross fades in order to make the sound clips smoother. I realised that I enjoyed editing the piece much more that filming it and in future projects will know where my greatest strengths lie. During this piece I also thought a lot more about how each stylistic effects the final product and purposely did things because the group knew it would look good in the end. In the preliminary exercise I was more preoccupied in getting all the shots in to really think about location, costume and props. I feel much more confident in my media knowledge and I think this showed in the final piece. Our screening audience said it had quite professional looking production values and overall was high end pretty successful. I am really proud of what we created and was really pleased with the feedback. 

POST PRODUCTION SCHEDULE

Now that we had all our footage all that was left to do was edit it together. The following is a brief description of what we did in the lessons following the shoot.

Post Film Lesson One
We began by looking over our footage and importing it into Final Cut Pro. We started to roughly edit the clips in order to create a basic time line of what we wanted it to look like. There were a few gaps left where we wanted titles or sound effects to go but apart from that we got a good chunk done this lesson. We were surprised how quickly it all came together, although of course it needed finer editing.

Post Film Lesson Two
We finished the basic edit in this lesson and began looking for music to add. We spent a long time on royalty free websites picking some downbeat jazz and an accurate siren sound effect. However, we found when we imported these into Final Cut Pro it rejected them and would not play them on our time line. We found out that we had to convert them to an .aiff file type instead of an .mp3. We used Adobe Soundbooth to do this. Once our music and sound effect was in place we listened to the completed audio and realised at some points it was hard to hear what the characters were saying. We thought recording their parts and dubbing them over would be easier that re-shooting the entire opening so went and recorded that at the end of the lesson. We used Logic Pro to edit the sound and imported it into Final Cut Pro. We began placing the sound in the time line.

Post Film Lesson Three
We perfected the dubbing in this lesson and whilst listening to the audio we realised some of the voice over we had recorded was a little quiet. We re-recorded this in the same way as we recorded the other voice over/dubbing and imported it into the time line. We tweaked the audio and added cross fades in order to get a smoother sound from clip to clip. We began adding titles and came up with the idea of filming the diamond glittering in the light and the titles on their own looked a little boring. We based this idea on the opening of the children's tv show The Queen's Nose. This can be seen below:

Post Film Lesson Four
We edited the diamond in the light sequence at the start of this lesson and refined the titles to be sure they looked exactly as we wanted them too. After going over the edit a few times to be sure we hadn't missed anything we exported the final opening as a Quick Time movie. We then screened it to the rest of the class and received feed back.

Post Film Lesson Five
This was our last lesson where we just tweaked a few things people had brought up at the screening. We created our company logos using Motion and Photoshop and added them to the start of the opening and took a few more screen caps to put on our blogs. For the second half of the lesson we talked as a group about how we would go about creating our group evaluation. We split the seven evaluation questions into groups and decided how would be best to explain them. We decided on creating two Prezis, two Xtranormal pieces and a video/audio to go with our opening in the style of a DVD extra. We split these amongst us all so that each group member would take charge of writing up the groups' answer to a certain evaluation question or questions. We arranged a way of communicating in case any one ran into trouble. We decided to film the video piece next week and edit it in time for the coursework deadline.

PRODUCTION SCHEDULE

Although the pre-production work took a few lessons to sort, the actually production of our opening only took us one session to film. Below is a brief run through of what we did.

Filming Lesson
We began by checking over out pre-production work briefly to be sure everything we needed was there. Then we went to our first location, which was the college restaurant, in order to film one of our scenes. We had agreed to meet at a certain place and time with a teacher in order to get into the restaurant but when we arrived we couldn't find her. We spent a good twenty minutes talking to other teachers around the area before being able to get into the restaurant to set up our equipment. This was a bit annoying as we knew we had to go to another location and film there too so were a bit worried we'd run out of time. However, the shooting of the restaurant/bar scene went really well and we were allowed to use props from the bar which made the scene even more convincing. We had a few issues when we were packing up as it took us a while to dismantle the light, but apart from that everything went fine.

We returned the light and then moved on to our second location which was a grubby looking house by the docks. We had agreed to meet our other actress there so whilst we were waiting for her we planned what room we'd use. We decided the downstairs was too dark so went upstairs. Part of the house is facing a main road meaning that that end had a lot of background noise of traffic so we tried to get as far away from it as possible. Once our actress arrived we began to film, this was where I had to work quite hard as every one else in my group had to be in the scene acting. This meant I had to hold the microphone whilst also making sure the camera was in the right position and filming. The day we chose to film on was quite a cold one and the windows in the house were wide open or non-existant meaning the location itself was really cold. After an hour or so of filming both myself and the actors were finding it difficult to keep going as our hands were freezing up. We reviewed the footage we had and realised we'd made a continuity error so had to re-shoot a scene. Following this we packed up and headed back to the college to return the equipment confident that we had got everything we needed.

PRE PRODUCTION SCHEDULE

Below is a brief run through of the things we did in lessons before filming. In order to be sure we were ready to film and knew exactly what we were doing we had to produce some pre-production work. We had to of course come up with a story, write a group synopsis and treatment, draft a script and story board, and run through location checks in order to make sure we didn't run into any danger whilst out filming.

Lesson One
We began by talking through our individual ideas, and the fact that one of our team members had dropped Media. We had to find a way to work without her as we needed three actors in one scene as someone to film and hold the microphone. We figured we would manage to work it out and after hearing Di's idea we quite liked the sound of it. We decided to keep our notes together and talk more about it the next lesson.

Lesson Two
We refined our idea, which was a combination of Di's original idea and ideas we had come up with in the previous lesson. We began thinking about location and props, and created a small proposal for our opening which we then had to read out to the class. The idea was still quite rough so it took a while to really get it across to people what we wanted to do with it as we were still so unsure ourselves. The feedback we got was really helpful and we realised we were drifted out of the Noir genre and more into a psychological horror of some sort. We decided to reign it all in and it was only then that we came up with an idea we were really happy with.

Lesson Three
This lesson we really moved on to our pre-production work. We decided who would take up each role within the group and distributed duties to each person. We filled in location and health and safety sheets because we knew exactly where we wanted to film, but we realised we needed an extra location to film the restaurant scene. I decided to ask the college if we could use their restaurant and they agreed, giving us a set time to come and film and instructions on how to get in. We began making loose notes for our treatment and wrote a rough synopsis. We all had set pieces to finish at home in order to be ready to film in time.

Lesson Four
This was our final week of writing the post production. We put together everything we had done in class and at home and checked them over to be sure we were ready to go shoot. We made final adjustments to the treatment and brainstormed about who we could get to help us with the acting. In the end we managed to get out friend who had dropped out to come in and do a bit of acting for us. We began filming in the next lesson, and successfully got all our shots during the three hours allocated for that.

AUDIENCE THEORY

In order to find out more about our audience and what they wanted from a film we created a questionnaire and asked some fellow college students to fill them out. We got a very good response and received some useful information.

We began by asking what genre of film each person had most recently watched and bar far this was Comedy. Only two people had most recently watched a Crime Thriller or Noir. We asked how many people actually knew of the genre Film Noir/Neo-Noir and everyone answered yes. However, there was a slight bias because we asked students that were studying in the area we were so they would have most likely all been Media students. Looking back we should have gone for a wider choice of people in order to get a real idea of how many people know about Noir. We also asked people for the most memorable scene they remember from a film. This was quite an important question as it gave us insight into the sort of things that impact on people and they remember for being well done. The answers ranged from films watched during child hood, such as the start of The Lion King, to recent films with impressive special effects, such as in the film Inception when the dimensions collapse into themselves. We learnt from this that there is no simple recipe for what people enjoy seeing, and what they take from a film. Not every film fits every person, which is why we have to decide who our ideal audience is.

Our ideal viewer would be someone into thriller/noir films who would actively decide to go see the film at the cinema. Alternatively, there would be regular cinema-goers who would watch the film if they had to pick one once arriving at the cinema. Our ideal viewer would be either gender, although a male may be more interested in the action side of the film and be less squeamish towards the violence included in the story. Our film would be rated a 15 and our ideal age range would be around 15-25, although this does not exclude other ages from seeing it as they too might enjoy it.

After researching into our audience and reading the answers from our questionnaires we feel we know a lot more about our target audience and how to approach them. Knowing this means we can shape our film opening to their needs and desires in order to make it a success.

PRE PRODUCTION ROLES

In order to successfully create our group opening we had to work together. There was lot of pre-production work that had to be done and the best way of doing this in a productive amount of time would be for each of us to take on a specific role and do the paperwork related to that role. The four roles were:

• Director
• Producer
• Editor
• Art Director

However, our group was made up for three people meaning someone would have to take on two roles, or we would have to split one amongst all of us. In the end we decided that Courtney would be the Director, Dianne would be the Art Director, I would be the Producer and we would take on editorial roles as this was something that we would all be involved in anyway.

We had thirteen pre-production tasks to complete including allocating roles. This meant we each had three or four tasks to do on our own, as some tasks needed to be done as a group. These included the group target audience report and the treatment. For the treatment each of us wrote detailed notes on the section that related to our role and then we put them all together. As the Producer, I had to write the synopsis, script, decide on the production schedule and keep hold of all the pre-production work we had completed so that we knew it was safe. Courtney did the target audience questionnaire, the call sheets and along with myself and Di picked the music. We spent a long time on this as a group, although originally it was going to be just one persons job. This is because we found it very hard to find the sound we wanted that was both free and without copyright. Di drew the storyboard and filled in all the information on locations, props and costumes. I feel we all completed our tasks very well and this helped us as we had more time to think about filming instead of worrying that someone hadn't done their bit.

STORYBOARD

This is the basic storyboard for our production. It was more of a rough guide in the end and we took some more, or some different shots than we'd scripted. It was really helpful to have it there though because we knew what we were aiming for in the long run meaning we stayed right on track whilst shooting. The storyboard was drawn by Dianne as she is the Art Director.

SCRIPT FOR OUR FILM NOIR

Below are screen caps of our script for the opening scene. It was created by me using a program called Celtx, as this provides a handy and easy to use template for script writers. This was just a rough guide for our actors and on the day we found it worked better if Eve said less during the final scene. However, the rest of the scenes remained pretty much the same.

 

GROUP TREATMENT

The opening sequence will begin with a black screen. The ambient sounds of a restaurant will be heard and then Al will speak over it. The speech will give the impression of being diegetic, as it will fit in with the restaurant noises and sound as if it is part of a conversation. This will create an immediate enigma as the viewer is thrown straight into a situation but cannot actually see what is happening since the sound is contrapuntal. The scene will then change to a low angle point-of-view shot of a dirty room. The location is dark, secluded and quiet. Cutting suddenly from the black screen to this will shock the audience, as the room will not be pleasant to look at. The only sound will be diegetic, this will be the character breathing heavily to create a sense of danger. There will then be a cut in which will be a close up shot of Al’s hands tied up with rope. There will be blood on his hands, showing he has clearly been involved in a struggle. The diegetic heavy breathing will continue. The shot will then change again to a big close up of Al’s eyes as he tries to keep conscious. His eyes will be opening and closing, and later in editing we will make it so the image fades in and out in order to really exaggerate his struggle. Again, diegetic heavy breathing will be the only sound. The lighting for this shot and all the others win the abandoned house will be very dark and there will be a lot of shadows. This will really accentuate the horrible location, making the viewer feel very sorry for Al. The colours will be quite dull and dark, also adding to this feeling. These three shots will be quite fast, as they don’t contain much detail. Their main purpose is to let the audience know that this character is in trouble. The shot will completely fade out to lead onto a flashback, which will take place at a well-lit restaurant. The whole feel of this scene will contrast strongly with the scenes in the abandoned house, showing that this was a much happier time. It will be a mid shot of Al and Eve sitting at a table, they will be framed well in shot as they will both be on vertical thirds. They will both have drinks and the male character will be anxiously playing with his glass. The female character will be dressed in a sophisticated way, giving her the air of a confident femme fatale. The shot will not be very long, but it has to be long enough for the audience to grasp what is happening. The next shot will be back in the abandoned house so the lighting will go back to being very dark and shadowy. It will be a long shot, showing Al tied up on one side and Seth emerging from the shadows, later followed by Eve on the other side. This will establish to the audience everyone who is involved in Al’s situation. The actors will be framed on thirds on either side of the shot, in order to get the best composition possible. Half way through the shot we will begin to hear sirens, which will be diegetic, although we will have to add them in the editing. As well at this, the characters will be talking, which is also diegetic sound. After Eve and Seth depart, the final scene will be a close up of Al’s face as the sirens get louder and louder. We will be able to clearly see his is terrified. The noise will be diegetic, this will be the sirens and his breathing. This scene will be very short, and will just give the audience a hint of his feelings at the time. Then we will cut to the titles, which will mark the end of the opening sequence.

Overall the editing for our opening sequence will be quite quick and choppy to accentuate the danger Al is in (excluding the restaurant scene). The pace will be fast as we want to get all our shot in the allocated time, but they will have to be slow enough that the audience can grasp what is happening. We will only be using two locations, but they will be complete opposites. The abandoned house will be dark, eerie and make the viewer uncomfortable, whilst the restaurant will be light, friendly and make the viewer feel more at ease. The two locations will juxtapose each other in order to keep the viewer alert and on the edge of their seat as we switch between the two. Our characters are quite classic noir characters so we will be dressing them in that sort of style. For example Eve will be wearing a dress and heels in order to give the femme fatale feel. Since Al will have been through a rough time he won’t look as pristine as Eve, and in the abandoned house scenes he will have fake blood on him in order to enhance this. As well as fake blood we will need rope to tie his hands with, drinks for the restaurant scene and sugar to represent the drug Eve puts in Al’s drink. The majority of our sound will be diegetic, however, we will find an appropriate song to put with the titles, as these silent would be quite uninteresting to the viewer. This will be the only non-diegetic sound in our opening.

Our opening will be targeted at 15-25 year olds mainly as we are going for a 15 rating. We would probably be looking at males more than females, as males are more interested in the crime thriller genre. In terms of stylistics, our opening will be slick and fast, keeping the viewer entertained. Although there are signs of violence in terms of Al having blood all over his face, this is only suggested and not shown meaning it is still age appropriate. This is also something that was quite common in classic noir films, which ties in with our contemporary noir feel. We would want our film to be shown in places where our target audience can see it, so this would most likely be in cinemas nationwide. This would also mean it could reach out to any cinema going who just happened to be looking for a film to see and took a liking to it.

SYNOPSIS FOR OUR GROUP FILM NOIR

Our aim is to create the introduction to a neo-noir film, which will be around two minutes long. We will do this in a group of three, made up of myself, Dianne Hamilton and Courtney Smith. I will be working as the producer, Dianne will be the art director and Courtney the director. Dianne and Courtney will also feature in the film as actors, as well as another male who is yet to be decided.

Our film is based around a diamond. The female lead in our film, Eve, played by Dianne, desperately wants this diamond so concocts a clever plan to get it. She is the typical femme fatale, and uses men to get exactly what she wants. She happens upon the slightly downtrodden male lead, Al, played by Courtney. She begins a relationship with him, leading him to believe she loves him. Once he is under her spell, she persuades him to steal the diamond. However, although Al is in love with this woman, he suspects something of her. After a while he realises what he has done is wrong and tries to take the diamond back. He tells Eve this, meaning to save herself she must take drastic action as her fingerprints are all over the diamond as well as Al’s. She enlists the help of her lover, Seth, who she has been secretly seeing the whole time she has been with Al. She arranges to meet Al in a restaurant, where she tries to persuade him to keep the diamond. Again, he refuses, so she drugs him. With the help of Seth, she abducts Al and takes him to an abandoned house. She ties him up and taunts him, leading him to discover she never loved him and was with someone else the whole time. Unbeknown to the audience, Eve has called the police on him, and she reveals this when we hear sirens in the distance. She has given them information that links him to the crime, enough for them to be able to arrest and charge him. She then leaves Al tied up waiting to be found by the police, running away with the diamond, and Seth in tow.

However, as I have previously mentioned, we will be making only the introduction to the film. As our film is a neo noir, in true noir style we will have the end of the story at the beginning of the film and then the story will be told in flash backs. The opening scene will begin with a completely black screen with Al’s voice saying he wants to take the diamond back. We will then see Al tied up in the house, drifting in and out of consciousness. There is then a flashback of him and the Eve in the restaurant, and we see her spike his drink. It then goes back to the abandoned house where she reveals herself and speaks briefly before disappearing with Seth at the sound of the sirens.

The target audience for our film would be 15-25 year olds, as we would hope to market the film as a 15 rating. We believe it would be most appealing to young people as they are the sorts of people who really go for action and crime thrillers. It would also probably be more popular with males, although females could enjoy it too. This is because there would be a lot of action and some violence in the film.

EVALUATION OF THE EXCHANGE

For 'The Exchange' exercise I worked in a group of four consisting of myself, Dianne Hamilton, Kirsten Day and Courtney Smith. We each has responsibilities for the exercise; Dianne and Courtney were to be doing the acting so in scenes including both of them Kirsten and I shared the filming duties. In scenes where it was just one of the, the other actor would film it in order for everyone to get a chance to film. We all helped out with the costumes and props, bringing in different things that we knew would help with the Mise-en-Scene. I feel I made a good contribution to the group, and although I struggled a little with the zoom on the camera I think I did well.

Before being able to start shooting we had to fill out all the pre-production sheets. We had to first come up with a synopsis, treatment and storyboard which we did as a group. Dianne drew up the storyboard as she is the most artistic out of all of us. We then filled out location and H&S sheets together, making sure everyone agreed with what was being put down. We worked very well as a group because everyone gave each other time to speak and share ideas.

Our exercise itself came out quite well, and our feedback and critique was quite positive when we screened it to the rest of the class. We used good framing the whole way through and stuck by the 180 degree line rule. Our technical production values were on the whole quite good, however there was one seen where there was a double zoom giving a jerky effect which weakened the piece slightly. It would have been fine if our whole exercise had been filmed in a jerky and uncomfortable way, but the rest of it was quite smooth so this mistake really stood out. I was the one who filmed this shot, meaning that the mistake was mine. What went wrong was the zoom on the camera is quite sensitive and it is hard to get a perfect zoom without it at some point speeding up or slowing down. I also had to try and catch up with the actors, meaning I panicked and clearly messed up. We watched all the footage before we left the location but obviously didn't pick up on it at the time, if we had we could have re-shot this part in order to make the whole piece a lot cleaner. Apart from that, our technical factors were considered very good. The piece was described as 'simple, but well done' and someone said 'less is more' in this case. The only editing issue was some people thought the scene where Dianne is walking up to Courtney was too long, we had already broken it up into two parts but people still thought it was a little slow compared to the rest of the exercise. They did like the cross cutting we used to break it up thought. They also thought the high contrast black and white effect we added in the editing worked quite well.

In terms of stylistic factors, we got good feedback. Our piece used slower camera work, and a tilt up of Courtney that was quite Film Noir and the class voted yes to the question of ours looking like a Film Noir/Thriller. The Mise-En-Scene was good because we tried hard with costumes, making Courtney look shady and Di like a femme fatale. The location was good, especially with the frozen icicles and the billowing smoke. We chose a royalty free song from the internet which was a slow, jazzy through back to Film Noir. Someone said this could have been a little bit more dramatic when the handover happened, but apart from that it was good and fitted with the piece well. We had quite clear narrative, although there was no close up of the handover so no one actually knew what was being passed from Courtney to Dianne. We story-boarded a close up, but must have missed it out on the day.

Overall, I am really proud of our Exchange piece, even with the jerky zoom. I think our stylistics were spot on and we had minimal mistakes. The only thing I would have done better, looking back, was shooting a few more shots so we would have had more to work with in the edit.

BREIF FOR THE EXCHANGE

In order to further test and develop our skills using camera equipment we had to produce a shot sequence named 'The Exchange'. It was to be in the style of a film thriller and involve one character exchanging an important item with another character. It had to have no more than 12 shots with no dialogue. Music and titles were to we added in the edit.

As with our last task, there were some pre-production things to be done. We had to script a synopsis, create a treatment and storyboard it. As a group of four, we had to fill out location and H&S sheets. There were also post-production tasks, mainly consisting of editing the piece and finding appropriate, copyright free music. The final sequences are to be screened to the class and evaluated following their comments. My personal evaluation of my group's piece will be posted on this blog.